2023 Pantone Color of the Year

February 6, 2023
Pantone's color of the year, a magenta colored rose with text "welcome to the magentaverse"

Pantone has spoken! In December 2022, the color industry standard announced Viva Magenta as the 2023 Color of the Year.

Pantone is one of the biggest names in the design and printing industries, best known for its Pantone Matching System. Every year, designers and artists spanning the fashion, beauty, technology, and home sectors look forward to the announcement of Color of the Year. 

“The color we select to be our Pantone Color of the Year is bigger than one region or one sector of design. It is a color we see crossing all areas of design; a color that serves as an expression of a mood and an attitude on the part of the consumers, a color that will resonate around the world, a color that reflects what people are looking for, a color that can hope to answer what they feel they need.” – Laurie Pressman, Vice President of the Pantone Color Institute

So what does the 2023 Color of the Year represent? Viva Magenta is inspired by nature. It is strong and empowering. The red-hued color is a true hybrid, establishing the balance between warm and cool, natural and virtual. It is bold without being aggressive.

With Viva Magenta, a little goes a long way to make a statement.

Learn more about Pantone’s Color of the Year process, or see last year’s Color of the Year post for more design inspiration!